Shamrock is excited to announce the completion of an important evolution across its family of brands, showcasing a more unified and clearly defined ecosystem.
Over the past several months, two of the company’s brands have undergone strategic alignments as part of a broader initiative to better align the organization with how it serves customers today and where it is positioned to grow in the future. For Shamrock’s customers, this evolution creates a more intuitive experience, making it easier to understand, access and benefit from the full range of solutions available across the organization. While its brand identities have evolved, the company’s commitment to delivering exceptional service, expertise and results remains unchanged.
Shamrock’s Brand Architecture:
- Shamrock Trading Corporation: Parent company for a family of brands in transportation services, finance and technology
- Ryan Transportation: Third-party logistics company specializing in freight brokerage services and managed transportation
- RTS: Leading provider of multi-industry factoring services, fuel discounts, equipment financing, insurance solutions, software and more
- RTS Capital: Trade finance company that provides quick, customized funding solutions to exporters around the world
- ProTransport: Trucking software that helps trucking fleets manage their daily operating needs within one, integrated system
Chief Brand Officer, Laura Smith, is looking forward to the impact of our brand evolution. She said, “As we move forward, the most important thing to know is that our services, leadership and commitment to our customers are not changing – just how we represent ourselves in the marketplace.”
For more information and to learn more about Shamrock Trading Corporation, visit www.shamrocktradingcorp.com.